These cards were placed in many of the pre-1950 Creek Chub lure boxes. One side matched the accompanying lure and usually offered instructions to properly work the bait. The opposite side listed another bait, hopefully enticing the buyer to purchase a second CCBCO lure.
Each card is approximately 3 3/4“ x 1 1/2“. They were small enough to fit in any of the standard size “fish” motif boxes. They were printed in red, green and sometimes black. Most were printed on both sides, but one specimen in this collection is printed on one side only. Originally the lure was actually wired to the card.
Some cards listed specific baits such as the Surface Dingbat or possibly the Flip Flap. Others were printed for baits that were made in many sizes such as the Plunker or Pikie series. This made it easier for CCBCO to keep an inventory of cards instead of producing a specific card for every series. An example of one of the Pikie card variations confirms this approach. It mentions this design was made in many different sizes, both straight bodied & jointed. I also think the company would place a specific titled card (e.g. Injured Minnow) in a Baby Injured Minnow box because both lures were worked in the same manner.
I don’t believe direction cards were make for all the earlier series, although I’m convinced that many of the baits not listed here will come to light.
Conventional wisdom states these were produced from the 1920s to c.1949. No series introduced in the 1950s or later are represented by these cards.
These are all the variations I’ve located over the last several years. I’m sure this group is far from complete. Compare your direction cards to this list & see how many different ones you have in your collection. Some of the spelling is lifted directly from the cards & may differ from lure reference books.